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Groove Design was founded in 2003 by Mario Carlini, who has worked in the industrial design field since 1992. His dedication to his job and the will to engage with several different fields is what allowed Groove Design to develop a wide and diversified experience. The topics are in fact various, including scooters, motorcycles, micro-cars, GT buses, fitness equipment, appliances, office chairs and furnishing, hot tubs, and gardening tools. The conclusive goal is shaping ideas and conceiving new products, in complying with a continuous market evolution. A product’s design does not arise only from a desired shape, but also from its future functionality, as it’s developed in the discussion with the customer.